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Avatar Posted By: promotionworld 104 days ago
Topic Type: News Story (Jump to http://www.promotionworld.com)
Category: SEM
Relevancy is both the most critical and most misunderstood aspect of today’s changing advertising landscape. Advertisers who engage their customers with the most relevant message, at the most relevant time, and in the most relevant manner, are rewarded with the greatest return on their marketing investment. Rising CPCs or CPMs are an afterthought for advertisers who enjoy declining costs of sale. And when you sell more at less expense, the price paid is academic.
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