Sphinn - Content as Marketing for Link Building (and the Win)

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Content as Marketing for Link Building (and the Win)

Went Hot: May 11, 2008 - 2:22 pm
Posted By: DoshDosh 196 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: Link Building

Unless you have a well known brand and/or established social relationships with thought leaders it is hard to get lasting quality links for less than a few hundred dollars each. And there are only a few Google approved paid link sources that you can easily find for all your sites...beyond those you have to use high risk techniques or hunt for more, which requires many man-hours of work.

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from Jill 194 days ago #

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This is a very good article. But I can't help but want to say, "well...duh..."

Is this not what we've been trying to explain to people for years and years? Yet they still are looking for the quick-fix-get-rich-quick scheme that doesn't involve having to actually do/have something great.

from linkmoses 194 days ago # - show/hide this comment

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Once upon a time this old school link builder anoyed the hell outta the young guns because
he kept harping on about how a web site's content was the ultimate driver of truly meritorious --and thus algoritmically useful-- links. Then eight years ago i wrote What Makes A Site Link-Worthy for ClickZ. Eight years old and as accurate today as then.

Aaron I thank you for making me feel less old today. Good stuff.

Eric

from Jill 194 days ago # - show/hide this comment

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You beat me by a month, Eric! My original link building article saying similar stuff was from Jan. '01. I slightly updated it in Aug. 04, but like yours, it's still as relevant now as it was ages ago, perhaps more so now that linking schemes and paid links are less apt to work.

From the article:

How To Get Linked Without Even Trying
My favorite way to get links (but the most time-consuming) is to simply have the best site on the Internet in your specific niche. Interestingly enough, if your site is well written, provides tons of useful information and is constantly updated, you often won't have to seek out links at all. Other sites will link to yours of their own volition.

from bwelford 193 days ago #

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Of course, this is a great article. Congrats, Aaron, and Jill before you and Eric before you.

The dilemma you have (or is it Google's dilemma) comes about if you're following the Google hymn-sheet. If you know 'in your heart' you're doing it with material reward in mind, then should you NoFollow any internal links you may have to it. .. and if others link to it, because they think it will do them some good, then should they NoFollow their links to it. Oh this really is very difficult if you're a bear of very little brain.