Sphinn - Traffic Tracking - Alexa or Compete?

2
Sphinn It!

Posted By: transburgh 219 days ago
Topic Type: News Story (Jump to http://www.startuphustle.com)
Category: Web Analytics

As I was updating my weekly web traffic numbers (Alexa is weekly, Complete is monthly), I noticed some concerning issues. My rank in Alexa had been dropping for months, just a little each week. Since my traffic for the most part has been steady, I wasn’t super concerned. In the past few weeks my traffic has been great, actually breaking new records. Unfortunately my Alexa continued to drop, in roughly the same increments every week. Regardless if my traffic was steady or improving dramatically, Alexa did not seem to notice. If I can gain traffic and customers, while Alexa shows no change, are my competitors making swift movements unnoticed? Alexa is a ranking, not a solid metric like visits. A ranking is affected by many more variables than are in your control. It is best to compare yourself to others in your companies industry.