What exactly is over search Engine optimization?
Over-optimization happens when your website is considered “too good” by Google – either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized. link of full article is in comments.
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Over-optimization is not your website being considered too good. Over-optimization is spam. Period.
http://www.theecommercesolution.com/blog/?p=15