Sphinn - Ten Strategies For Avoiding Search Marketing Burnout

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Ten Strategies For Avoiding Search Marketing Burnout

Went Hot: March 22, 2008 - 7:21 am
Posted By: theGypsy 293 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEM Industry

Search Engine Land - Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense pressure to achieve high search rankings and triple digit ROIs to keep clients happy in a dynamic industry where the rules change frequently and the competition is growing in leaps and bounds. It’s no wonder search marketers feel stressed. Stress is running rampant in the search marketing industry and failing to address its effects on you and your client relations can destroy your SEM business faster than a low Google ranking.

So how do you avoid burning out?

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from Jill 291 days ago #

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Great article from Christine! Definitely written from one who's been there. Christine has done a great job of combatting the burnout and provides some great advice for us all to heed in this article.

from paulhines 291 days ago #

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Know where you're coming from son, been there done that, great article.

from incrediblehelp 290 days ago #

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This is very spot on from my point of view. I can literally sit and work for 10 hours straight and not even really know it. Forcing yourself to do other "real world" things is a must in this business.

from UtahSEOpro 290 days ago #

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I seo have SEM burnout! Dammit!

from SEOPublicity 289 days ago #

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I think "the Ultimate Seductress" is way pushing it if you are using it only for your clients.

Heres a possible #11

Consider starting a few sites that will create enough income so that you no longer have to work with clients. Even though you are super-busy, you could make an hour a day and be Project Manager for yourself and outsource the work you need done.

Within 6 months you could be experiencing the joy of peace and relaxation or the joy of working like mad on your own stuff.

from Kalena 289 days ago #

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Such an important article. I'm going to print this out and stick it on my corkboard to remind myself to stop stressing! Thanks for the wake up call Christine

from PocketSEO 289 days ago #

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It's called "Internet addiction". Working on the computer too many hours, 7 days a week. Not turning off the computer at the end of the day even though you know you should. And when you do turn off the computer, you can only think about what happens on the computer. I know many SEOs with this problem.

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