Sphinn: Hot Topics

Confessions of a Sphinn-o-holic

Thu, 15 May 2008 09:11:15 PDT

Yup..it's official... I am hooked up and in need of an intervention!

22 Vote(s)

Search Engine Strategies Awards in August

Thu, 15 May 2008 08:36:09 PDT

San Jose SES hosts new industry awards.

23 Vote(s)

Different SEO Strategies for Different Situations

Thu, 15 May 2008 06:49:01 PDT

The title pretty much says it all. Don't conform to a "SEO in a box" strategy for everything. Doom will follow.

28 Vote(s)

Eight Keyword Research Mistakes That Are Costing You Money

Thu, 15 May 2008 06:19:51 PDT

"Here are eight common mistakes companies make in selecting keywords for their campaigns."

38 Vote(s)

SEO: Don't Hire a Butcher to do a Baker's Job

Thu, 15 May 2008 05:30:15 PDT

Our industry is hot. Red hot. As such, just about every idiot who has ever coded a page of HTML will tell you that they "do SEO."

31 Vote(s)

What the Digg homepage will look like in 2009

Thu, 15 May 2008 04:07:30 PDT

What the front page of Digg will look like in 2009!!!

32 Vote(s)

50+ Sites To Help You Bury Negative Posts About You or Your Company!

Thu, 15 May 2008 02:34:02 PDT

Jeff Quipp writes, "Have you ever had a client come to you in a state of desperation, begging for help to remove a blog post that ranks for their business name, and portrays them in less than a positive light?" Jeff goes on to list 50+ social sites

38 Vote(s)

Advertisers Can't Sell Hard Liquor But Google Can

Thu, 15 May 2008 00:07:41 PDT

Seems Google is advertising vodka sellers despite their own rules against it.

30 Vote(s)

Social Network Marketing is About To Get A Lot Easier

Wed, 14 May 2008 20:30:40 PDT

Social networking marketers have long been vying for an answer to all of their wrong password woes. With social networks popping up everywhere you look, so has the need for easy accessibility amongst multiple platforms. All this is about to change,

35 Vote(s)

Pay Per Click Management (PPC Management). A Statistical Approach

Wed, 14 May 2008 17:05:08 PDT

"Search behaviour and the performance of your campaign can be modelled mathematically using probability theory to make informed decisions that will maximise your profit."

35 Vote(s)

Move Over Facebook and MySpace, Here Comes Google Friend Connect

Wed, 14 May 2008 15:11:40 PDT

As announced last weekend, Google is launching the mother of all data portability features. After Facebook Connect and MySpace Data Portability announcement, here comes Google beating the two social networks with its Google Friend Connect features!

39 Vote(s)

Website Architecture Questions Answered

Wed, 14 May 2008 12:20:47 PDT

I'm gearing up for a 1-hour webinar that I'll be doing for SEMpdx next week. I've got more information on that below, but the SEMpdx crew asked their members to submit some questions that they would like to get answered during the presentation. Inst

38 Vote(s)

An Embarrassment of Dead Link Riches

Wed, 14 May 2008 10:45:39 PDT

Sometimes link building is more difficult and painful than a root canal, and sometimes it's so easy it happens in spite of us. It can be especially frustrating when you are trying to build links for a site that is perfectly deserving of the links yo

37 Vote(s)

5 Tools for Keyword Brainstorming

Wed, 14 May 2008 07:00:09 PDT

Keyword research block got you down? Here's 5 tools to help you brainstorm for new unique keywords in your and neighboring niches.

56 Vote(s)

Simple Block Segmentation Analysis

Wed, 14 May 2008 02:40:19 PDT

Tim Nash delivers another thought-provoking post on how block segmentation could be used to help analyze a web page.

41 Vote(s)

How to Get More Twitter Followers

Wed, 14 May 2008 02:08:31 PDT

Maki writes... Darren Rowse recently wrote a series of posts about increasing your Twitter presence, in which he mainly talks about how to use Twitter by adding value in order to increase your Twitter following. While Darren made several good points

52 Vote(s)

Small Business Owners Need Twitter and LinkedIn

Wed, 14 May 2008 02:05:48 PDT

Twitter and LinkedIn: for small business owners, they're two tastes of social media that taste great together. The question: Who gets Twitter in your LinkedIn network? And who got LinkedIn via Twitter?

41 Vote(s)

10 Steps for Digg Success When You're the Villain

Tue, 13 May 2008 21:18:38 PDT

If you're using Digg as a linkbaiting tool then you're perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you're the bad guy. Even though good linkbait provides value to the comm

50 Vote(s)

SEO Plugins for Wordpress Part II

Tue, 13 May 2008 19:08:34 PDT

Another must-read list of WP plugins from Graywolf

55 Vote(s)

The Risks of Outsourcing Online Reputation Management

Tue, 13 May 2008 16:02:14 PDT

Online reputation management services require a very personalized touch. A good provider must have intelligence, intuition, patience, stealth, and strong communications skills … plus successful, non-theoretical experience with public relations, SEO

31 Vote(s)

Has Sphinn Traffic Increased?

Tue, 13 May 2008 15:10:07 PDT

Glen Allsop wrote "Just been looking at my statistics tonight and I am pleased to report that according to Google Analytics Sphinn has sent 286 unique visitors to my last article Linking To The BBC Will Boost Your Google Ranking."

45 Vote(s)

Cheap SEO: it’s about quality, not price

Tue, 13 May 2008 14:33:12 PDT

Why SEO needs to be bought and sold on quality of service - not price points. Link beetle, anyone?

41 Vote(s)

"Dog Bite Lawyers" in a Cat Fight over Maps Spam

Tue, 13 May 2008 12:42:50 PDT

Mike Blumenthal published a fascinating interview/case study into how one personal injury lawyer in LA got himself banned while the competition continues to spam. As usual, Google is unresponsive on the whole (Maps guide Jen is the tiny exception).

37 Vote(s)

25 of Digg’s Most Trusted Sites

Tue, 13 May 2008 10:40:00 PDT

Jeff Quipp writes, "Ever wanted to become a power Digger? Come on now … sure you have. Here's how to start."

60 Vote(s)

Huge SEO Growth + Talent Shortage = Increased M & A Activity

Tue, 13 May 2008 09:34:29 PDT

Great post by Jennifer over at Search Engine People on how large companies are going to have to get into SEO in the future due to the lack of mass training available.

48 Vote(s)

What Every Good Marketer Knows

Tue, 13 May 2008 08:47:10 PDT

Three years ago, Seth Godin published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. Obviously, knowing what to do is very, very different than actually doing it.

55 Vote(s)

Twitter Insights and How Coke Pissed Off Danny Sullivan

Tue, 13 May 2008 05:56:19 PDT

I can't say that I know Danny personally. I have met him once at SMX London, but that's about it. Oh, and he replied once when I asked him why no coffee in the morning: Which kind of brings me to the topic at hand. Danny twittered about a New

45 Vote(s)

Marketers: Are You Charging Your Clients Enough?

Tue, 13 May 2008 04:51:57 PDT

Your clients are enjoying more exposure and tangible results than they ever did before. If you don't know how to properly sell this value to your clients, you could be losing money and not even know it.

45 Vote(s)

63 signs you’re addicted to Google and the Church of Search

Tue, 13 May 2008 01:26:25 PDT

Seriously, each item below came right off the top of my head! Are you as big an addict? A few of those were straightforward, but many are from the land of Google geeks, how did you fare? Are you partying with any Google dust I missed?

45 Vote(s)

Need to hire SEM help? Where to find industry thought leaders

Mon, 12 May 2008 16:50:43 PDT

Securing SEO, PPC, social media and analytics advice can be risky, like buying diamonds from a jeweler you don't know. The premise of the purchase is sometimes a customer's (enthusiastic) lack of understanding of criteria by which to judge the actua

37 Vote(s)

Happy Mother's Day From The Search Industry

Mon, 12 May 2008 14:12:29 PDT

We got logos from Google, Yahoo, Ask, Dogpile, Cre8asite, the Search Engine Roundtable and others. All for our special moms! Happy Mothers Day!

41 Vote(s)

Black Hat SEO Lessons: Indirect Promotion

Mon, 12 May 2008 14:12:00 PDT

At SEJ Ann said about Black Hat SEO and How to promote your website indirectly in Google.

50 Vote(s)

What is Online Reputation Management?

Mon, 12 May 2008 13:22:42 PDT

A great description of Online Reputation Management by Glen Allsopp. Glen also gets into high level details about process. This is a really good post to introduce people to the concept of Online Reputation Management.

59 Vote(s)

8 Best Kept Secrets To Fine-Tuning your E-mail Marketing Campaigns

Mon, 12 May 2008 13:01:29 PDT

Email marketing offers a great opportunity to connect with current customer as well as potential prospects. Compare for example traditional website visitors to subscribers of an opt-in mailing list. Site visitors include those who land on the site b

50 Vote(s)

The Next Frontier for Search Marketing Standards

Mon, 12 May 2008 09:10:15 PDT

Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level of the professional workforce,

44 Vote(s)

What Google Knows About Spam

Mon, 12 May 2008 08:14:31 PDT

What Google Knows About Spam: A video presentation by Matt Cutts (recorded recently at a Web 2.0 conference).

46 Vote(s)

Sphinn is a Dysfunctional Social Network Because Internet Marketers Don’t Understand Social Networking

Mon, 12 May 2008 05:46:22 PDT

Sphinn is made up search engine marketers. Search engine marketers are search engine marketers, They know PPC, they know SEO, they know how to get links to sites. Search engine marketers, the majority of Sphinn users, are not social networking exper

54 Vote(s)

Tips For Dealing With Information Overload

Mon, 12 May 2008 01:35:13 PDT

I sent a couple of people the following question: "What are your top tips for dealing with information overflow?" Here are some of their answers.

46 Vote(s)

The 2,000th SEO Scoop Post

Sun, 11 May 2008 18:49:31 PDT

Be sure to drag your butt over and offer up some luvin' on DDs 2000th post (an amazing accomplishment) - to celebrate she's also listed her recent series on Authority Building ..now go and leave DD a comment and a toast to many returns

40 Vote(s)