Marketing Land - Internet Marketing News, Strategies & Tips

Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line

Matt McGee — Wed, 16 May 2012 15:31:33 +0000

Is bad weather good for business? Or is good weather a pain in the bottom line? Weather Underground has launched what may be the first of its kind — a tool that lets marketers track sales against local weather conditions. It’s called “Sales Tracker,” and it’s part of a...

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“Optimizing” Pre-Image Optimization

Chris Studabaker — Wed, 16 May 2012 15:16:12 +0000

The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have a standard best practices short list to “optimize for images-off” — use live text for copy, include alternative text on images, make buttons bulletproof and...

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Report: Google+ Engagement Down, 30% of Users Publicly Post Won’t Post Again

Greg Finn — Wed, 16 May 2012 01:47:16 +0000

Yes, Google+ has 170 million users, but just how active are they? A recent report from RJ Metrics suggests that based on public posts from 40,000 Google Plus accounts, engagement is poor. The average public Google+ post is seeing less than one +1, less than one reply and less than one re-share....

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Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow

Pamela Parker — Tue, 15 May 2012 21:34:21 +0000

It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says...

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Marketing Day: May 15, 2012

Matt McGee — Tue, 15 May 2012 21:01:17 +0000

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Social Ad Spending Expected To Double By 2016 Social media ad spending is expected to double in the U.S. between now and 2016,...

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Report: Social Ad Spending Expected To Double By 2016

Matt McGee — Tue, 15 May 2012 19:58:40 +0000

Social media ad spending is expected to double in the U.S. between now and 2016, according to a new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21 percent in social media advertising. The forecast estimates...

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Understanding The True Reach Of Pinterest

Monica Wright — Tue, 15 May 2012 19:01:52 +0000

Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social...

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Yahoo’s Nose Dive. Pull Up.

Kevin Ryan — Tue, 15 May 2012 16:29:30 +0000

The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce. Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol...

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Survey: Nearly 50% See Facebook “Fading Away” Over Time

Greg Sterling — Tue, 15 May 2012 14:48:24 +0000

A new poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous challenges as it seeks to generate more revenue growth from its already massive user base. The AP-CNBC poll was conducted May 3 through May 7. The survey...

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Survey: Smartphone Shopping Behavior Changes By Store Category And Price Of Product

Greg Sterling — Tue, 15 May 2012 13:15:05 +0000

We’ve known for quite some time that smartphones are heavily used by consumers while shopping. As much as 80 percent of smartphone owners use or have used their devices in stores while shopping. They’re typically used to check prices and read product reviews (top 2 use cases). Many...

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