Marketing Land - Internet Marketing News, Strategies & Tips

Yahoo Shutters 10 Mobile Apps

Matt McGee — Fri, 27 Jan 2012 23:12:38 +0000

It’s not just Google closing products these days. Yahoo announced today that it’s shutting down a full 10 of its mobile apps across both the iOS and Android platforms. The list of Yahoo mobile apps being shut down is as follows: Yahoo Meme (iPad and iPhone) Yahoo Mim (iPad) Yahoo...

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Facebook IPO Documents Coming Next Week — Report

Greg Sterling — Fri, 27 Jan 2012 23:01:44 +0000

According to the Wall Street Journal, next week Facebook will file its “S-1″ and related documents in preparation for an IPO that could raise a whopping $10 billion and would potentially value the company at $100 billion. As the WSJ reports, the mega-offering would vault Facebook into...

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Marketing Day: January 27, 2012

Matt McGee — Fri, 27 Jan 2012 22:01:10 +0000

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Infographic: Most Popular Conversion Tests Are you testing different things on your web site? Changing up your landing page copy, your...

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Mobile Search: The Agency Opportunity – SMN Tuesday, Jan. 31

Claire Schoen — Fri, 27 Jan 2012 21:59:00 +0000

Search Marketing Now will present “Mobile Search: The Agency Opportunity,” on Tuesday, January 31 at 1 PM EST. The free webcast features Steven Schuler and Patrick Peters, both from Yahoo!’s mobile division. They’ll give an overview of the current mobile landscape, then...

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Infographic: Most Popular Conversion Tests

Marketing Land Infographics — Fri, 27 Jan 2012 18:59:06 +0000

Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part...

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Facebook Says Subscribe Button Has Been Good For Media, But One Journalist Has Doubts

Matt McGee — Fri, 27 Jan 2012 14:42:55 +0000

Earlier this week, Facebook touted some data showing how the media has reaped benefits from the Subscribe button — but at least one journalist isn’t so sure that the numbers mean much. The Subscribe button launched in September and added Twitter-like functionality to Facebook; users...

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Let Affiliates Pave The Way Into New Markets

Scott Allan — Fri, 27 Jan 2012 14:00:54 +0000

When the book “The World is Flat” first hit the bookstands back in 2005, many who read it came to have a better understanding of what it means to run a business in the global economy. Regardless of your view of the book, it did prompt us marketers to look more carefully and closely at the [...]

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Report: Twitter Will Begin Enhanced Profile Roll-Out In February

Greg Finn — Fri, 27 Jan 2012 11:49:39 +0000

Twitter announced enhanced profile pages for brands in early December, and the official roll out may occur next month. BusinessInsider reported from a source that the enhanced profiles will roll out after February 1st. There are a handful of companies who currently have enhanced profile pages...

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House Committee Has Privacy Questions For Google; Google Says Bring It On

Matt McGee — Thu, 26 Jan 2012 23:40:15 +0000

With the debate continuing after Google announced a sweeping new approach to its privacy policy on Tuesday, the company has issued a fairly terse statement that also confirms reports that Congress has questions about Google’s changes. In a short blog post, Google Policy Manager Betsy Masiello...

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Marketing Day: January 26, 2012

Matt McGee — Thu, 26 Jan 2012 22:05:51 +0000

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New Google+ Badges Feature Unified +1′s, Darker Themes & Smaller Sizes Google+ badges are getting some new duds, enhanced +1 counts...

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